I love developing the distinctive look and feel that is an important part of creating a brand. Working from key attributes and messaging provided by the client or agency partner, I develop one, two, or three separate sets of materials that each convey the desired attributes in a different visual way.
This “big picture” design process lets clients see what their materials might look like in advance of the actual production of each piece.
Though the text is greeking and the images are frequently low-resolution placeholders at this stage, these designs allow clients to choose an overall look and feel that speaks to them.
Check out a few examples of my branding design in this portfolio.
Branding design for Toodleoo Floral Company, an environmentally conscious company providing funeral flowers and arrangments. Shown at left are the logo design, website design, business cards and a page from the branding standards guide.
Branding design for i3 Education. Shown at left are a website page, three pages of the brand standards guide, and two flyers implementing the new brand strategy.
Option 1 branding design for wcubed, showing options for logo, tagline, images, textures, brochure, and website design.
Second branding design option for wcubed, showing options for logo, images, color palette, business cards, brochure, and website.
Branding design, with Jet Marketing, for Where Food Comes From, showing two ad layouts, website home page, and fact sheet design.
Branding option for Hixon Interiors, with Jet Marketing, showing options for logo, background textures, notecards, brochure, website, and ad layouts.
Branding design for Teresa Funke and Company, featuring bold symbol graphics and a bright color palette. Shown here are options for background images and graphics, color palette, web banners, video intro screens, and website design.
Second branding design option for Teresa Funke and Company. This design features a textured background, cartoon characters, and handwritten typefaces. Shown here are the texture, illustration, colors, web banners, facebook page, video intro screens, and website.
Branding design for CottageOne, showing options for the logo, tagline treatment, background texture, fact sheet layout, powerpoint title slide, and website portal design.
